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photo of Lisa Miljevic From Concept to Reality: One Person's Path to Success
by Lisa Miljevic, founder of Spokeguard Art
My name is Lisa Miljevic and I am the founder of Spokeguard Art. I was born and raised in Annapolis, Maryland.

I graduated from Annapolis Senior High in the year 1990 then attended a community college for two semesters. Taking general studies and going nowhere fast, I decided to join the United States Air Force.

"Can You" Lifestyle
I served our country as a bioenvironmental engineering specialist for about a year until I was involved in a car accident in 1993 that ended my career and left me a quadriplegic. I was then sent to a Veterans Administration Hospital in Richmond, Virginia for rehabilitation where I spent a year learning the tricks of the trade, also known as life in a wheelchair. I was then on my way back to Annapolis where I bounced around living with different family members in search of my independence within my new lifestyle of CAN YOUs (Can you do this for me? Can you help me with this? Etc.). I met my husband in May of 1998 and we were married in August and by September we were off to the Sunshine State: Florida!

Artistic Inspirations
Growing up, art was everywhere around me considering the majority of my friends are artists; crafts, photography, watercolors, oil paints--you name it and someone was creating it. While in the hospital and waiting on my first wheelchair the idea to paint my spokeguards came up. I drafted my friends to execute the idea I had visualized and next thing I knew I had a peacock on one spokeguard and sunflowers on the other. The peacock was inspired by the fact that no bird in the world needs it legs to fly and the flowers were labeled "turning sun" in French. I wore that set of spokeguards for a long time. Since they were done with oil paints, I decided to hang them on the wall as art. Having so much fun with my creative guards, I decided the rest of the world needed Spokeguard Art and that is how the business got started.

Production
Since I do not drive I depended on my neighbor to drive me throughout Florida in search of the right plastic to use. I must say I know more about plastic now than anyone ever needs to. We also decided to bevel the guard so it would hug the spoke for a better fit on the rim. Now for the art part: anything to do with paint was messy and expensive so we invested in a printer and the designs are output on vinyl. We are able to offer a variety of choices as well as customized designs. Our result is decorative spokeguards that are durable yet affordable and those are key words for someone in a wheelchair.

Marketing
I realized: how is anyone going to know I am offering this creative product for the disabled if I don't tell them? Since I have no business background I rely on common sense. Where and how am I going to sell my guards is the first question. Thanks to modern technology and the Internet, I was on my way. (Feel free to checkout my site: www.spokeguardart.com.) I have exhibited at some expositions and often run ads in the different magazines offered to the disabled. I wrote a letter stating who I am and what I was doing with my art on spokeguards and then spent hours untangling the World Wide Web so I could send that letter to the right people. I feel it is my mission to spread the word about Spokeguard Art. It also helps that I have become a rolling billboard with my guards. Anybody who stops me gets my business card and a brief story about what I am doing. Since my product also breaks the ice of others' wheelchair phobia it has become easy to just take a few minutes and talk with people not only about spokeguard art but also about being disabled. I answer a lot of questions in hopes of helping them to think the next time they come across a person with a disability that we don't bite, we just get better parking. :)

Hard Work & Devotion
In conclusion, my dream for Spokeguard Art and my life in general is continued success. I believe with hard work and devotion that this can be achieved. I have been through a lot with my life on wheels. Starting and running my own business has had its ups and downs but no matter what I have never given up. I am often told if it were easy everyone would be doing it. I look forward to the day when I can sit on stage with Oprah Winfrey and tell her and the world about Lisa Miljevic and Spokeguard Art.

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Disability Business Network is dedicated to helping disabled entrepreneurs start and run their own businesses providing disability business consulting, disability resources, business resources and information needed for disability self-employment endeavors. Our website features DisBiz Forum,a disability business forum and our Business Basics online business planning workbook for Disability Business Network members.

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