Month Two
Month Three
Follow-Up
   
Business Overview
I am a former freelance artist with a collection of original wildlife paintings. Presently, I can no longer create new art work, since I have lost most of my vision from an eye disease called Retinitis Pigmentosa. For a number of years, I have been considering an internet based business that would allow me to promote and sell affordable, high-quality, professionally matted reproductions of my art. I have considered many details of moving forward with this venture, such as testing for marketability, reproduction/packaging services, business loans and advertising.

Since I can no longer offer new creations, thus posing the possibility of “becoming stale”, I am open to suggestions for a means of backing up and/or sustaining the sole sale of art prints. Some ideas I've considered and were suggested, may include offering gift items, greeting cards, stationary, (some featuring my art), even arranging for a portion of my sales proceeds to go to the RP Foundation Fighting Blindness, or similar, for an extra "buying incentive".

   
Experience & Skills
The concept for my business was born out of two vastly different disciplines for which I was successfully involved with in the past - art and foodservice. I have invested literally hundreds of hours producing many original wildlife paintings and drawings, most still in my possession. After abandoning the art world, I became a successful foodservice manager, thus acquiring much knowledge and experience in operating a small business.

I've decided to make my hidden treasures of artwork available to the public, via a web based ordering process. An understanding of the web environment, attracting customers via advertising combined with my proven self-discipline in managing a business may be the key ingredients for launching and sustaining a viable art reproduction service. Of course, I wish to test the marketability of my art before investing more time, structured/detailed processes and funds.

My experience and education includes a life-long involvement in the love and creation of art. I have an Associate’s Degree in Commercial Art and my paintings have been published on the covers of state wildlife magazines. I also completed the PA Business Enterprise Training Program with a certificate in foodservice management. After graduation, I embarked on a 13 year successful career as a foodservice manager.