| Five
C's of Market Research by Rozey Gean
Concept
Every business venture starts with an idea. but,
without a good concept - no matter how passionate
you are -- odds are your business will fail. Your
concept should fill a void in the marketplace,
if it doesn't - find one that does! A business
does not run solely on money, it runs on passion.
You should enjoy your concept and be excited enough
to relay your feelings to your market. After all,
how can a consumer get hyped about your product
or service if you aren't?
You can survive in business without a large bank
account - but unless your passionate about your
business, no amount of money will make it sell.
Your concept doesn't need to be a freshly thought
idea - but could be an improvement to an existing
market. There are all kinds of new businesses
that have tried and failed. Perhaps, you could
improve something about them and bring them back
into the market as " a new and improved"
product or service?
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