| Partnering:
How To Profit From Strategic Alliances! by David
Wilkerson
How many good partnerships can you think of right
now? Well, how about Abbott and Costello? Hanna
and Barbera. Smith and Wesson. Abraham and Strauss.
Hope and Crosby. Lewis and Clark. Rowan and Martin.
The Lone Ranger and Tonto!
These teams were comprised of individuals who
were very good in their own right. Joining forces
made them great! The whole was greater than the
sum of the parts. Let me give you another real
world example.
As you know, traditional business startups have
a dismal track record for longevity. 95 percent
of them are history within five years. Home-based
businesses, on the other hand, have a 95 percent
success rate! Start smart and build a business
that will enable you to design the lifestyle you
want for yourself and your loved ones.
A smart start would be to join forces with someone
who has been where you are now, and achieved their
financial objectives. Let’s suppose you’d
like to market a product you simply love, that
is attractively priced, but you don’t know
the ins-n-outs of Marketing and Advertising.
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