| Seven
Keys To Writing Powerful Online Marketing Copy
by Scott T. Smith, MarketSTART
In order to maximize sales and profits, these
are the essential elements you must have in all
your online marketing communications:
Open
With A Benefit-Rich Headline
A strong, enticing headline is the most important
element of any marketing copy. Studies show the
right headline can increase response to an offer
exponentially. Did you know that only one out
of five people get beyond the headline to read
the body of the copy? It's true! So spend the
time to make your headline work.
Avoid the cute or witty approach. Why? Because
it always says more about your company's sensibilities
than it does about your potential customers. The
secret is that customers are far more interested
in reading about THEMSELVES than about a company.
State a benefit in your headline that clearly
enhances THEIR LIVES, using power words such as:
"Discover"; "Announcing";
"Breakthrough"; "Facts"; "New";
"Now"; "Yes"; "Sale"
- all words that are active, grab the attention
of prospects, and promise them something. (The
two words of most value to your customers are
"You", and "Free".)
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