| The
Magic Keywords by Bob McElwain
What will your potential visitor enter into a
search engine to find your site? If you can find
these magic keywords, phrases real people will
use, then optimize your pages for them, you will
have taken a key step toward generating hits.
If you use the wrong words, you will waste a good
deal of effort and achieve next to nothing.
A friend of mine has been working with an ex-IRS
agent who can be of significant help to those
with tax problems. But he has decided to search
for clients only in the area in which he lives,
the Santa Clarita Valley in Southern California.
It is a snap to get a #1 position on most search
engines with such phrases as Santa Clarita Tax
Expert, Santa Clarita Tax Solutions, and so forth.
And he did so. But he is not getting any hits.
The problem is in two parts. Many people who
live in the Santa Clarita Valley do not know that
they do. Even those who do tend to feel they live
in Los Angeles. Secondly, many do not know how
to spell Santa Clarita. So his first place position
is meaningless, unless he turns to advertising
in locally circulated newspapers, magazines, and
newsletters. This can cost bucks, and he could
have done this without the effort it took to build
his site.
Click
Here for Full Article |
